Updated: 2024-02-15

Privacy Policy of Madington Ad Delivery

At Madington, we value your privacy as much as we value creating high-impact experiences and unique ads. This policy is all about how we take care of your information. 

This Privacy Policy describes how Madington AB ("we", "us", or "our") collects, uses, shares, and safeguards your information. This policy applies to all users ("you") of our AdTech services, and is in compliance with the General Data Protection Regulation (GDPR) and the IAB Europe Transparency Consent Framework (TCF)​.

1. The Info We Collect

When your device or browser makes an ad request to our platform, we collect some data. This includes stuff like your IP address, info about your device (like the browser or operating system you're using), screen size, and a rough idea of where you are geographically.

2. How We Use Your Info

Here's what we do with the information:

3. Legitimate Interests - Why We Do What We Do

We're an ad serving company, and sometimes, we need to process certain personal data to make our services work. But we're not going rogue here - it's all above board and in line with the General Data Protection Regulation (GDPR). We've made sure we're not stepping on your rights and freedoms.

Here's a quick rundown of the specific reasons why we might need to process your data:

We hope that gives you a clear picture of why we process your data. If you have any more questions, feel free to reach out at any time!

4. Domains Used for Data Collection and Processing

In the course of providing our services, we utilize specific domains to efficiently collect and process data. This section outlines the domains we use and the purpose behind their utilization.

  1. Ad Distribution CDN - deliver.madington.io, delivered-by-madington.com: We use this as our Content Delivery Network (CDN) for advertising distribution.
  2. Ad Performance Tracking - track.madington.io, track.streamedby.com: The domain is used for tracking the performance of our ads. This involves collecting data that helps us understand how users interact with the ads we serve.
  3. Video streaming - ibv.streamedby.com, ibv.madington.io: This domain is used to deliver streamed video content to our users.

5. Sharing Your Info

We're not in the business of selling your data. We only share your data if the law or government authorities tell us to.

6. Keeping Your Info

We don't hold onto your data forever. We anonymise and aggregate it, and then we can keep it indefinitely, provided it can't be linked back to you. We get rid of any technical access logs as soon as we're done processing them.

7. Your Rights

Just so you know, under the GDPR, you can object to us processing your data if you have a good reason. If you want to do this, just drop a line to our Data Protection Officer at dpo@madington.com.

8. Keeping Your Info Safe

We take security seriously. We use encryption in transit and at rest, control who has access to data, and have special measures in place to keep your data separate and secure.

9. International Data Transfers

Occasionally, it may be necessary to transfer your data to countries other than the one in which you reside. These countries may have data protection and privacy laws that differ from those of your country. However, rest assured that we ensure your data is protected in accordance with this Privacy Policy. All data transfers are strictly confined to the European Economic Area (EEA).

10. Cookies and Other Tracking Technologies

We don't use cookies or any other tracking technologies. You can browse without the crumbs!

11. Children's Privacy

We don't knowingly collect data from children under the age of 13 (or under 16 in the EU), in compliance with laws like the Children’s Online Privacy Protection Act (COPPA) or the GDPR's provisions for children's data.

12. Updates to This Policy

From time to time, we may update this policy. We'll always let you know about any changes by posting the new policy on this page.

13. Got a Question?

If you have any questions about this policy, feel free to get in touch with us at dpo@madington.com. We're here to help!