Privacy Policy - Digital Advertising Technology

This document provides information about our digital advertising technologies, and describes our policies about data collection and use.

This policy applies to the following services (‘our services’) that are operated or controlled by Madington:


Delivered By Madington

This privacy statement describes how Madington as registered secondary name for legal entity MIN Marknadsbyrå Sverige AB, organization number 556794-5737  (‘Madington, ‘We’, ‘Us’ or ‘Our’) collect and use non personalized data.

Data controller

Madington / MIN marknadsbyrå Sverige AB
Bergslagstorget 1

461 32 Trollhättan

Data protection contact:
Patrik Wilhelmsson

+46 520 401 090

Last revised on July 11, 2018.

1. What information do we collect?

We do not collect or store any personal information that can be identifiable. But we collect and store non-personalized and aggregated information about events and behaviour data, that help us improve security, generate reporting statistics and evaluate performance.

Our services will collect and process behavioral data such as:

2.  How do we collect information?

We collect information through pixel requests.

3. How do we Process information?

We process the non-personal information into statistics and reports in order to present the figures to our clients and partake in it ourselves so we can improve our services and campaigns.

4. Who has access to information?

Employees at Madington and contractors may take part of the aggregated information as well as our clients.

We do not share information between different media owners, publishers, agencies nor advertisers or brand owners.

4. What can we do with the information?

Aggregated data can be used to:

5. How do we store data secure?

Data will be held on servers according to industry security standards. Technological and operational measures are put in place to safeguard it from unauthorised access.

6. Behaviour Opt-Out

We support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the “Preferences” or “Settings” page of your web browser.

7. Policy Changes

The privacy policy is an ever-evolving document and subject to change. We will post significant changes in our social feeds and on our website, but we also encourage you to visit this site periodically for the latest version of our privacy policy.

8. Questions, remarks and complaints

Contact our data protection officer with issues regarding privacy policy, If you want to address the issue on a higher level, please contact Datainspektionen.